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SportFuel Loses Appeal Over Gatorade Slogan "The Sports Fuel Company"

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Choosing a strong trademark poses companies a classic conundrum. Do you select a mark that describes your product or its qualities and run the risk that your description is so generic that competitors can use it under the protection of fair use, or do you seek a more unique mark that leaves some confusion about what it is you make in the first place? SportFuel decided to chance a somewhat descriptive mark and ran up against its downside in a recent federal court decision. Read more on FindLaw’s In House.
Source: Law Blog